Within five months of official launch, Microsoft's Bing search service has reported an increase in market share to 9.9-10%. The official Comscore figures highlight the steady upward graph in Bing's overall market share. Bing has a very neat and good representation of search results. With new features like Visual Search introduced with a limited sets, a new photograph everyday on its homepage, Cashback feature, it continues to attract new and returning users both. Bing has aggressively eaten Yahoo's market share which fell 0.8% to 18.0 and is also keeping the pressure on Google.
U.S. Core Search Share, September 2009 (Source: comScore qSearch)
| Google | 65.4% | +0.5% m/m | +2.4% ytd |
| Yahoo | 18.0% | -0.8% m/m | -3.0% ytd |
| Microsoft | 9.9% | +0.5% m/m | +1.4% ytd |
| Ask | 3.9% | 0.0% m/m | +0.2% ytd |
| AOL | 2.9% | -0.1% m/m | -1.0% ytd |
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