EA acquires Playfish

• In an exciting development in the social gaming market, EA today acquired Playfish for about $400million - $275mn in cash, $25mn in stock and $100mn bonus if the company meets certain targets till 2012.
• Playfish is the second largest game developer for Facebook, after Zynga.
• Playfish has hits like Restaurant City, Word Challenge, Who has the biggest brain? etc
• The Playfish team will work under EA Interactive.
  
• It has more than 60 million monthly active users.
• Accel Partners & Index Ventures have invested $21mn into Playfish.